Platform Group

Northpoint Tower Suite 1 Level 40 100 Miller St, North Sydney, NSW 2060

0299117788

Daniel Abraham

https://www.platformgroup.com.au/

New Brand or Product Launches.

At Platform®, we understand the budget and timing pressures companies face during this crucial phase of development.

Having a unique product or service concept sometimes can be the easy bit, putting the right face and personality to it to help reach its target audiences an prove extremely difficult.

Simple offerings can afford a more evocative personality, more complex offerings require a brand that will quickly communicate what the brand is promising.

We have created numerous brands from scratchthrough using a proven, methodical approach for defining the market opportunity and brand strategy, which in turn informs the name and creative development as well as the tactical marketing initiatives.

We know every business and marketing challenge is unique. That’s why we aim to transform your situation through careful listening and exceptional creativity.

Our offering for new brand and product launches:

Platform will bring out the very best from your start-up or product.

RESEARCH – Understanding your market, your competitors and how your business will fit.
STRATEGY – Name creation, positioning strategy, brand personality profiling.
BRAND IDENTITY DESIGN – Logo, complete identity suites, brand guidelines and implementation.
BRAND PROTECTION – Trademark research, application and management.
BRAND & PRODUCT LAUNCHES – Building awareness and synergy through advertising, direct marketing and POS material.
MARKETING COMMUNICATIONS – Supporting sales and marketing communications that reinforce all objectives and deeply engage your intended markets.
DIGITAL COMMUNICATIONS – Exceptional sites, online tools and online presence, through smart creativity and innovative technology that reinforces the strategy.