Wendy's Milk Bar
In 1979, Geoff Davis and Phil Rogers opened the doors to
their first treat business in a South Australian shopping centre. Word soon
spread about the tiny store selling delicious ice cream sundaes and treats and,
by lunchtime on the opening day, the centre's main power had blown as the
store’s machinery struggled to keep up with customer demand.
This extraordinary beginning was the start of a brand that
has developed into one of the most recognised and well-loved brands – Wendy's
Milk Bar.
With more than three decades of franchising experience, the
company has come a long way since those humbled beginnings. Wendy's Milk Bar
has grown from a single store operation to 70 stores and mobile units across
Australia.
While the Wendy’s Milk Bar of today is very different to
that first store, our franchisees are still motivated by one simple goal – to
be everyone’s favourite treat experience.