Lorine
These chunks are grouped in such a way that they are meaningful to the person and leads to increased retention. They are usually grouped according to semantic and perceptual properties. This is a great way to use short-term memory efficiently. Nooflex The most common example would be remembering a phone number. So if the number is 5431234 it can be broken down into two chunks including 543 and 1234. Why this works is because chunking helps in breaking down long, irrelevant pieces of information into meaningful bits, thus helping short-term memory remember the chunks better. The word chunking was coined by American psychologist George A. Miller in his paper, The Magical Number Seven, plus or Minus Two: Some Limits on our Capacity for Processing Information. Published in 1956, this theory applied the concepts of information technology to psychology.