Finance Professionalsusa LTD
7150 Village Pkwy, Dublin, SA 94568
(647) 489-6230
David John
Marketing is defined by the
American Marketing Association as "the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large."
The term developed from the original meaning which referred literally to going
to market with goods for sale. From a Sales process engineering perspective,
marketing is "a set of processes that are interconnected and
interdependent with other functions" of a business aimed at achieving
customer interest and satisfaction.
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