itsvisual
Are
you opening a new retail space or upgrading your existing shop? In my opinion
the best way to make your venture successful is to present a professional
appearance and back that up with a quality product. It's Visual is
a local Adelaide signage company, and we design, manufacture and install high
quality interior and exterior signs from our Adelaide workshop. If you're
looking at getting some new signage here are some helpful hints to help your retail
space get more customers.
Great signage makes a great impression
The most important part of creating a great first impression is great signage!
The outside of your building and shop windows should proudly display your new
look, enticing your target customer to come inside and check out what you have
to offer.
The
outside of the building is a good place to start, and a 3D sign, flat panel
sign or light-box is a good idea as main sign. It's a good idea to utilise
existing features of the building, so if there's a veranda with a flat face, or
a fascia that juts out, can it be used to clad with flat panel signage or fix a
3D sign to? Hanging light-boxes are a great idea if you're situated on a city
street where the top of your building is hidden to pedestrians. Illumination by
LEDs is a great idea to save on power and get a really bright and striking
result. Your front windows are a blank canvas, but make sure not to fill them
up with clutter. Elements from your logo like patterns and repeated logo
silhouettes are good to use on your windows in computer cut vinyl, serving a
functional purpose (stopping people walking into the glass) and tying your look
together. Check out our gallery of retail fit-outs for some ideas on our
website www.itsvisual.com.au.
Inside
the shop a 3D sign on the wall behind the counter can look stunning. Raising
the logo off the wall lifts the look and creates a really professional finish.
Point of sale is another option to catch attention and boost sales. Some
options for point of sale include pull-up banners, vinyl banners, corflute
signs, corflute cutouts, stickers, vinyl lettering, vinyl logos, flags and
posters. At It's Visual we have a large format digital printer, so can create
full colour bright high-quality graphics to point of sale.
At the end of the day there's a huge range of options to choose from, so you
really need to sit down and define your audience and your product, then have a
look at what has been done in some other retail fitouts to get some ideas. Why
not head over to our retail fit-outs gallery on our website and then give the
team at It's Visual a call to discuss your needs.
http://www.itsvisual.com.au/retail-fit-outs-and-architectural.html