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For one, whenever you have to sell  Profit Maximiser something, you first have to consider the demand for the product that you are planning to sell. In a day where information is king and instant is the buzzword, you have extremely high chances of hitting the jackpot if you start providing instant information to people. Apart from being easily available, information products that can be sold online are highly demanded, and can be supplied endlessly because a single piece or copy can be sold to thousands of people in the form of downloads. Since you can always create or find a unique information product to sell onlineebooks, reports, ecourses, audiovideo files and software programs, you have a product which does not have any competitor.

Because of all these reasons, you can not only have high mark ups on digital information products, you also get to make more profits because the cost of setting up this business is extremely low or even nil in some cases. You do not have any inventory holding costs. You do not have to hire any employees whom you will have to share your profits with. And since the products you sell can be directly downloaded into your customers' computers, you will save on delivery, return and any other shipping related charges. As a result, people can and are selling information products with profits of 100% to even 500%.

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