Shri Salasar Enterprises
BRAND’S DESCRIPTION
Shri Salasar Enterprises, the popular youth brand
from HOT SHOT Industries, India’s leading travelling bags company is all geared
to woo the audience with its latest campaign ‘My Style, My Way’. Increasing the
attraction quotient, Hotshot recently announced, youth icon Sonakshi Sinha as
its brand ambassador. The TVC created by Law & Kenneth Saatchi & Saatchi.
Shot in Turkey, the TVC while showcasing the new collection encapsulates the
youth’s style, energy and attitude with a cool soundtrack that is sure to catch
on.
Expressing her views on the campaign, Harish Kumar Sankhla Director, Hotshot Industries says, “Sonakshi Sinha is a perfect replication of what Hotshot
stands for, a combination of style and
charisma. Through this campaign we want to directly connect with the youth
creating a portrait that mirrors their personality. We hope that we are
successful in establishing a strong bond with the audience.”
Sudip Ghose, Vice President,
Marketing, Hotshot Industries, added, “With more young customers travelling at an early
age, styling in bags has become a necessity. From ‘Travel Backpack bags are
moving to become today.
Sonakshi Sinha, Brand
Ambassador – Hotshot added, “Hotshot,
truly breathes ‘My Style, My Way’, it syncs with my attitude and style.
According to me the bag you carry is a reflection of your personality, hence
you will often spot me with a hotshot bag.”
The campaign will be promoted across TV, social
media and OOH. The campaign goes live on 31st January.
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Shri Salasar Enterprises
Company
Address
D-255, Part of
Plot No. 11 & 12, Khasra No. 1092/88, Near By Sunshine Public School, Ganga
Vihar Delhi-110094
Brand - Hotshot
Bag
Mobile No.
9999504097
Email _ ssbe2018@gmail.com
Product Types
•
Manufacturer of
School Bags, Travels Bags, Laptop Bags
•
School Bags
•
Travels Bags
•
Laptop Bags
•
Bags &
Backpacks,