itsvisual
Are you opening a new retail space or
upgrading your existing shop? In my opinion the best way to make your venture
successful is to present a professional appearance and back that up with a
quality product. It's Visual is a local Adelaide signage
company, and we design, manufacture and install high quality interior and
exterior signs from our Adelaide workshop. If you're looking at getting some
new signage here are some helpful hints to help your retail space get more
customers.
Great signage makes a
great impression
The most important part of creating a great first impression is great signage!
The outside of your building and shop windows should proudly display your new
look, enticing your target customer to come inside and check out what you have
to offer.
The outside of the building is a good place to
start, and a 3D sign, flat panel sign or light-box is a good idea as main sign.
It's a good idea to utilise existing features of the building, so if there's a
veranda with a flat face, or a fascia that juts out, can it be used to clad
with flat panel signage or fix a 3D sign to? Hanging light-boxes are a great
idea if you're situated on a city street where the top of your building is
hidden to pedestrians. Illumination by LEDs is a great idea to save on power
and get a really bright and striking result. Your front windows are a blank
canvas, but make sure not to fill them up with clutter. Elements from your logo
like patterns and repeated logo silhouettes are good to use on your windows in
computer cut vinyl, serving a functional purpose (stopping people walking into
the glass) and tying your look together. Check out our gallery of retail
fit-outs for some ideas on our website www.itsvisual.com.au.
Inside the shop a 3D sign on the wall behind
the counter can look stunning. Raising the logo off the wall lifts the look and
creates a really professional finish. Point of sale is another option to catch
attention and boost sales. Some options for point of sale include pull-up
banners, vinyl banners, corflute signs, corflute cutouts, stickers, vinyl
lettering, vinyl logos, flags and posters. At It's Visual we have a large
format digital printer, so can create full colour bright high-quality graphics
to point of sale.
At the end of the day there's a huge range of options to choose from, so you
really need to sit down and define your audience and your product, then have a
look at what has been done in some other retail fitouts to get some ideas. Why
not head over to our retail fit-outs gallery on our website and then give the
team at It's Visual a call to discuss your needs.
http://www.itsvisual.com.au/retail-fit-outs-and-architectural.html