creabl

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Cohort analysis helps to get a complete picture of the results of campaigns and business promotion. It can be used to identify patterns to improve the customer experience and understand what gaps need to be fixed. Segmentation https://creabl.com/service/segmentation works in a similar way, when the audience is divided into segments according to similar characteristics (age, gender, place of residence, interests, etc.). Then they track how a certain segment behaves and, taking into account its behavior, improve the commercial offer, marketing strategy, and customer journey.