4 Loving People
Founded by Cashmere Lovers with a passion for
sustainability, extraordinary quality, and ancient tradition.
In the summer of 2019, we headed to Mongolia for an
adventure that would bring together our plans with our passion. To build a
Brand that would be as luxurious as it is good for the environment. With the
best Cashmere in the World being found in the vast lands of Mongolia where
their goats are cared for by herders with ancient traditions and sustainability
is of upmost importance, that’s where our story began.
You see, there is a reason why this is the best cashmere
in the World, the landscape, and extreme temperatures in the winter with very
hot summers to follow, provides the perfect conditions. Combine that with the
lifestyle and traditions of the people, it’s a win-win situation. The nomadic
herders treat the animals with love while assuring sustainable living. They
hand comb the goats to avoid stress on the animal! That’s love and tradition!
Following this belief we maintained the organic chain by
only using environmentally sustainable techniques for gathering and processing
and with this in mind, hand-selected socially responsible factories for this
delicate and luxurious fiber to create effortless pieces undeniably modern.