Rooh London
Rooh is an independent lifestyle brand based in London and
rooted in the vibrant culture and rich heritage of India. Our bespoke
collection is handcrafted in small batches by skilled artisans, using ancient
techniques like block printing. Each piece is unique and carries the story of
years of expertise and experience behind it. We believe in slow fashion,
empowering local artisans, and celebrating their craft.
At Rooh London Our collection reflects what our founder
Smriti grew up with in her home in New Delhi, and it features a wide range of
prints honouring her heritage, yet suited to contemporary style. Whether you're
looking for a statement piece of clothing or a unique home decor item, our
limited edition pieces are designed to stand the test of time and become
cherished additions to your wardrobe and home.
Choose from our collection of
lightweight block print robes, and stay stylish while you lounge. Made using
100% Indian cotton, these robes are easy to wear, and perfect for lazy mornings
or weekends at home, or even as a cover-up while on the beach. Handmade by our
artisan team in India.