PPC Advertising
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It allows businesses to buy visits to their website rather than earning them organically. Advertisers bid on keywords, and their ads appear on search engines or partner websites when users search for those terms. Popular PPC platforms include Google Ads, Facebook Ads, and Bing Ads. PPC is highly measurable, letting businesses track clicks, conversions, and performance to optimize campaigns for maximum return on investment (ROI). It’s a fast and effective way to drive targeted traffic.
5 out of 5 from 1 reviews