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The Porter Five Forces Analysis model was developed by Michael E. Porter to help companies assess the nature of an industry’s competitiveness and develop corporate strategies accordingly. The framework allows a business to identify and analyze the important forces that determine the profitability of an industry.
In this article, we will study the Porter’s five forces model for industry analysis. We will look at 1) introduction to the model, 2) Porter’s five forces, 3) how to use the model, 4) model do’s and dont’s, 5) criticisms of the model, and 6) example – IKEA.
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